PENGARUH KUALITAS MAKANAN TERHADAP KEPUASAN KONSUMEN DI ROYAL TULIP GUNUNG GEULIS RESORT & GOLF HOTEL BOGOR

Authors

  • Julia R. Skawanti Sekolah Tinggi Pariwisata Bogor
  • Riani Ishak Sekolah Tinggi Pariwisata Bogor
  • Salsabila Alhadar

DOI:

https://doi.org/10.55882/bhj.v8i2.130

Keywords:

Consumer Satisfaction, Food Quality, Royal Tulip Gunung Geulis &Golf Bogor

Abstract

Food is one of the main products offered in the tourism industry, especially in hotels. Intense competition among similar businesses requires the Royal Tulip Gunung Geulis Resort & Golf Bogor to continuously innovate and maintain service quality. Customer complaints regarding food quality not meeting expectations serve as the background for this study. This research adopts a quantitative approach with the aim of presenting data in a structured, comprehensive, valid, and accountable manner. Data analysis was conducted using descriptive quantitative techniques. A total of 100 respondents, consisting of customers or guests who had consumed food at the Royal Tulip Gunung Geulis Resort & Golf Bogor during 2022, were selected as the sample using Non-Probability Sampling and incidental sampling techniques. Data were collected through a questionnaire and processed using regression analysis with SPSS 28 software. The results of this study indicate a significant influence of food quality on customer satisfaction at the hotel. This is evidenced by a t-value greater than the critical t-value (11.356 > 1.984) and a significance value smaller than 0.05 (0.01 < 0.05). The relationship is strong, with a correlation coefficient of 0.754, where food quality contributes 56.8% to customer satisfaction, while the remaining 43.2% is influenced by other variables not examined in this study

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Published

2024-12-24